By Robyn Collins
Kanye West and Adidas have announced a new deal, which they’re calling “the most significant partnership ever created between a non-athlete and an athletic brand.”
Adidas + Kanye West will be a “Yeezy branded entity creating footwear, apparel and accessories for all genders across street and sport.” Kanye previously teamed with Adidas for his Yeezy Boost sneakers, which sold out quickly and often go for thousands of dollars in secondary markets, reported Pitchfork.com.
The partnership ensures that Adidas and Kanye will work together on all future Yeezy products, with specific retail stores serving as “distinct hubs for Adidas and West developed Yeezy product.
“These past two years Adidas and Yeezy have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations,” West said in a press release.