"I feel like "Purple Lamborghini" is more about a lifestyle than a car."

By Jay Tilles

Rick Ross and Skrillex dropped their video for “Purple Lamborghini” today, coinciding with the release of Suicide Squad and it’s soundtrack.

In the new clip, we find Ross and Skrillex teaming up with Jared Leto as The Joker. The three make up their own make unique squad in the fast-paced flick.

But after seeing the video, many fans have asked the same question; Where is the Purple Lamborghini? As The Mary Sue points out, “At no point in the entire video, does an actual purple Lamborghini show up. At all. There’s not even a purple car. There’s some other cars! But not a purple one!”

This is just one of the questions we posed to the video’s 28 year-old director, Colin Tilley.

Related: Kevin Gates Drops ‘Know Better’ from ‘Suicide Squad’ Soundtrack

By the way, this isn’t the first time Tilley has directed a video featuring Ross. In fact, Ross has stunted for his lens at least eight times. And, Tilley’s roster of music videos reads like whose who of modern music—Justin Bieber, Nicki Minaj, Diddy, Chris Brown, Tyga, DJ Khaled, J Cole—and the list goes on… and on.


What’s the story behind the video’s concept?

The idea of the video came about—you know, Sonny [Skrillex] is one of my good friends–and he’d showed me the record quite a while ago so I was living with it for a while. Finally it was time to do the video so we started talking about different idea and Sonny was like, “Man, I really don’t want to do one of those typical videos where you cut in footage from the movie and then shoot stuff to match it… No, let’s shoot all our own original stuff.” He’s like, “I’m gonna call Jared and see if I can get him in the video to play The Joker.” And, I said, awesome, let’s do it! Once I found out  it was all good I wrote this concept involving all three of them. For me it was all about capturing that energy. Basically, putting together the ultimate squad and having them mob around. After we put the treatment together and sent it to everyone… next thing you know we’re in Miami shooting.

Was it a long shoot or did it go quickly?

Basically we had 16 hours to shoot it in Miami which was pretty nuts. Our friend Dave Grutman [Miami nightlife impresario]–that speedboat is his–and that was a lot of fun to shoot on. You know, the movie hadn’t come out yet so everywhere that we were shooting with The Joker we had to make sure that we were really discrete so I was pretty scared shooting on the water because I didn’t want any paparazzi to get any picture of him or else it was my ass. Between every take I had to have him hide in the bottom of the boat.

How was it to work with Rick Ross again? 

I’ve been working with Rick for a long time. Sonny [Skrillex] is one of my really great friends so every time we do a project together it’s like a really good time. And having The Joker there, it wasn’t Jared Leto. It was The Joker. The Joker stayed in character the entire time. He’s pure method. I’ve been a Batman fan since I was a kid and the Joker to me is one of the best villains of all time. So just being able to direct him for that small amount of time was just such a memorable experience.

He talked to Sonny beforehand and said, “Look, I’m gonna do this for you man, but this is a character that you ave to go all the way with. I can’t half-ass it. I’m gonna be in character the entire time. And, it’s a hard roll to get in character for so just know that this is going to be a special thing.” I really appreciated that. It made the experience that much more real and more special.

What was the biggest hurdle on this video shoot? 

Just the amount of time. Once we got out to Miami I was literally finding locations the night before because it was such a quick turn-around. So for me it was a lot of free-styling on-set. And with The Joker especially, when you direct him, it’s a completely different style of directing. You can just say, “You’re going to laugh here.” You have to create a narrative and put together an entire situation that he can react to. So it was a huge learning curve for me on the day of.

So, what’s with not having a Purple Lamborghini in the video? 

[laughs] Sonny and I talked about it a bunch and we were like, we could just have a mob of purple Lambos going down the street instead of all these donks. To me is was just such a sicker image to see Sonny and Rick Ross in a huge old school with 26 inch rims with this whole fleet of other donks following them. It was like Ross’ squad mobbin’ through Miami. It just made sense. I would have been typical to see purple Lamborghinis. I feel like “Purple Lamborghini” is more about a lifestyle than a car. It’s more about the thought of mobbing. I want people to think of “Purple Lamborghini” and be like, I’m gonna go out and mob with my friends whether I’m in a scraper or a nice sports car or just walking down the street. As long as we’re mobbing, that’s what matters.

One of the theories regarding the absence of the Lamborghini in the video is that The Joker loses it in the movie and tries to find it in your video. 

That’s a great theory. I’ll leave that to be a mystery.


More From V-103 - The People's Station

Contact Us
Get The App

Listen Live