Video: Watch The Animated Film "Hair Love" here.

The film that went from a Kickstarter to an Oscar winner!

February 10, 2020
Hair Love
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The story is set on a dad struggling and learning how to do his daughter's hair. The film not only charmed those who saw it, but resulted in a children's book and plenty of chatter about the importance of hair and heritage in the black community.

"Hair Love was done because we wanted to see more representation in animation," Cherry said during his acceptance speech. "We wanted to normalize black hair. There's a very important issue that's out there, the CROWN Act, and if we can't help to get this passed in all 50 states it will help stories like DeAndre Arnold's who's our special guest tonight."

Watch the film

About the film

Hair Love is a 2019 American animated short film written and directed by Matthew A. Cherry, and co-produced with Karen Rupert Toliver. It follows the story of a man who must do his daughter's hair for the first time, and features Issa Rae as a voice. The film was produced after a 2017 Kickstarter campaign, and was also released as a children's book in May 2019, with illustrations by Vashti Harrison. Hair Love won Best Animated Short Film at the 92nd Academy Awards.

Production

In 2017, Cherry created a Kickstarter campaign for a short animated film called Hair Love. The film is about an African American dad who is attempting to style his young daughter Zuri's hair for the first time. The campaign surpassed its initial goal of $75,000 and raised over $300,000. According to Kickstarter, that exceeds the amount raised by any other short film project on the platform. He co-directed the film with Everett Downing and Bruce W. Smith, with Peter Ramsey and Pixar animator Frank Abney serving as executive producers.

Release

On March 20, 2019, Sony Pictures Animation announced that they had picked up Hair Love, which was slated to be released theatrically later that year. The film was also adapted into a children's book by Dial Books, written by Cherry and illustrated by artist Vashti Harrison, which was released on May 14, 2019. The book was on the New York Times Book Review Children's Best Sellers list. The film was shown in theaters alongside The Angry Birds Movie 2 on August 14, 2019, and was later uploaded to YouTube four months later on December 5. The short was eventually attached to later prints of Jumanji: The Next Level beginning on January 24, 2020.